Franchising FAQ - How should a franchisor protect intellectual property?

Date: March 04, 2011

Q. How should a franchisor protect intellectual property?

A. The franchisor should register all elements of the brand including slogans, product names, colour schemes and any other form of registerable intellectual property.  The relevant domain name should also be protected not just in the dot.com.au domain but also in the dot.com domain.  This protection will be helpful in the future when the franchise system is seeking to expand internationally.  The franchisor should also be advised to keep comprehensive records to be able to demonstrate reputation in a foreign country.  This is important if the franchisor wishes to expand internationally.  Trademarks in international markets should also be protected at the earliest affordable opportunity.