The Importance of Trade Mark Registration in Protecting Your Business

All businesses, irrespective of their size, should have a plan in place for protecting their intellectual property. Trademarks are an invaluable business asset and unfortunately many small businesses overlook the significance of trademarks and the importance of registration. 

There is often the misconception that registering a business name confers or provides rights in the name. Registration of a business name alone does not protect the name but merely satisfies the legal obligations of carrying on a business under that name. A trade mark is essentially what distinguishes your business from the others in the marketplace whereby consumers are able to identify and associate your services or products from the names or “brands” that you use.

Therefore, when starting up a business it is equally important that a search of the trade marks register is carried out in addition to performing a business name clearance search. You may attempt to register your trade mark at any time but it is always advisable to do so before you start use. This will provide the assurance that the words or phrases contemplated for use by your business will not in any way infringe on the pre-existing rights of another trader. Registration of your name as a trademark will also reduce the risk of another trader registering your trade mark or preventing you from using your trademark at a later date.

LAC Lawyers can help guide you and ensure that your business is not left unprotected.

Contact us now for Fast, Accurate and Timely legal advice

Phone LAC Lawyers on NSW 1300 799 888 or VIC 1300 734 638 or send us an email